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"It was so ironic," Richards states. "Even though we didn't want it, we were beta-testing a digital halftone proofer. We were hell-bent against it, and there it was, staring us in the face everyday."
Can you guess the outcome? Let's just say United Lithograph is now committed to halftone dots.
"Well, maybe there is something to having dots on proofs," Richards admits, now that PolaProof is an accepted family member at United. "Customers were accepting of it. We noticed we weren't producing the same volume of film—overall, the process became more streamlined—and the pressmen like it because they have a true representation of what the dot sizes are supposed to be, relative to the job they are printing at any given time."
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