Digital Proofing--Proof Positive

"At Scholin Brothers, our goal is simple," says Bassett. "Once the information is shared, the benefits are shared." One of the benefits of sharing information is that it cuts down on the inevitable "confusion factor" concerning the technology.

Lisa Saul, director of marketing at Franklin Park, IL-based Tukaiz Communications, says clients are often confused by the term "proof" itself. With all the many digital proofing devices on the market, she says, "to call all color output 'proofs' is deceiving. While the digital desktop manufacturers have greatly improved speed, resolution quality and size of output, the main concern should be color. When designers use desktop versions of digital color proofers to show comps, they should be intended to show design and content only."