Digital Proofing--Proof Positive

"Customers are getting pretty savvy about digital proofs," Tesch contends. "They've driven the need for the technology because of their high-end work, tight turnaround and budget requirements. The market has evolved to where customers demand a digital proof. It's not a luxury any more."

Many digital proofing experts, including Mark Dana, president and owner of Precision Digital Imaging in Tigard, OR, are working toward higher acceptance and more widespread use of digital proofs, specifically digital halftone proofs.