Digital Proofing--Proof Positive

"In our city, digital proofing is common," Dana reveals. "However, the buying public is only 40 percent aware and probably 15 percent accepting of Digital Matchprints as the only contract proof in the CTP production cycle. We are looking to double these percentages this year.

"In a CTP workflow, customers have concerns about not seeing film, and you have to gain their trust. It's a conceptual difference," adds Dana. "Digital proofing is a big concept with which to get accustomed. Some customers have a hard time believing the proof will match on-press results when it has not been made from film, while others embrace the new technology."