Digital Proofing--Proof Positive

And that's part of the problem printers face when trying to sell their customers on digital proofing, says Bassett, an 18-year graphic arts veteran who worked closely with 3M (pre-Imation) in the sales and promotion of, as Bassett describes it, "the most widely used analog proof—Matchprint."

"Back then, our goal was to convince the industry that off-press proofs had many benefits over the then-standard press proofs. That challenge is the same today," Bassett explains, noting, "Funny how history repeats itself." When it comes to proofs, be they analog or digital, Bassett says customers' concerns remain unchanged.