Digital Proofing--Proof Positive

"Where are my dots? Why did my proof fade? Where's the PMS color? What is an ICC profile? Can you match my proof on-press?" Bassett echoes the voice (and concerns!) of the print buyer.

"Ah, the life of the print buyer," he sympathizes. "Just when they thought they had us figured out, we throw more curves at them. We introduced a myriad of new variables with new terms and new standards, but the same old objective: Just match my proof!