Digital Proofing--Proof Positive

"The benefits of a digital workflow for printers may be irrelevant to the buyer," Bassett says. "Their concerns about speed, quality and cost are only unfulfilled promises from the printer, until it is proven to the buyer."

All About Trust
How, then, can digital proofs be sold to the wary buyer and, more importantly, how can the digital proof become a stronger communication tool and build trust between customer and printer? While customers may be vastly different, Bassett says, the answer is the same: clear expectations.