Digital Proofing--Proof Positive

"A digital proof serves the same purpose for buyers/designers as the analog proof it replaced," Bassett explains. One way to reduce the angst, he claims, is to be proactive in resolving customers' (spoken and unspoken) fears by asking, examining and answering seven specific questions. He calls this process "Scholin Brothers' Seven Questions to Digital Proofing Confidence" and says the questions are intended to accomplish two very important things. First, they will provide the print buyer/designer with information about digital proofing and, second, they will improve the communication between printer and print buyer/designer.