DIGITAL PROOFING -- Taking Measure of a Proof

George Leyda, president of Color-Info Technology, in Mahtomedi, MN, is in charge of the certification process. "We require that a measurement tool be provided for measuring the color on the monitor," he reports. "This solution may not equate to print measurements, but it should relate to itself.

"In our normal certification process, we include a double-blind evaluation by at least three 'industry color experts.' The methodology I've come up with (for soft proofs) is to do several hard-copy proof evaluations before we do the evaluation of a screen proof. Doing this type of pre-evaluation of other proofs gets the experts into the frame of mind of looking for 'color balance' and acceptability at the press in a real 'production' situation," Leyda notes.