DIGITAL PROOFING -- Taking Measure of a Proof

Consultant Dave Zwang oversaw the testing on behalf of IPA, the Association of Graphic Solutions Providers based in Edina, MN. Zwang contends the key finding from the study is that the rules for proofing have changed.

In terms of evaluating color, he says the overall issue now is, "What is the target?" Is it an industry defined standard, such as TR001, TR004 or something else. Or, is it a target tailored more specifically to a shop's own color standard.