Digital Road Show a Success

Audiences interact with presenters, as well as participate in hands-on demonstrations to produce digital applications and learn to successfully and creatively use variable data.

Heidelberg has hosted four sessions this year, with an average of 80 attendees per event.

"Interest in the road show events continues to rise and participants are genuinely interested in digital printing. They are serious about using this technology for their work," notes Niels Winther, president of Heidelberg USA. "The interest in learning more about digital printing supports the early signs that our industry is recovering and further indicates that print media professionals want new capabilities that will make them more competitive."