Direct Group Enhances Capabilities With Latest in Digital Printing Technology

Another key feature of the new equipment is the ability to more affordably and efficiently produce highly personalized, variable print-on-demand marketing pieces through a sophisticated digital asset management system. The equipment can produce a range of materials with a wide variety of papers, from precision-targeted self-mailers – where an image or message can be customized according to recipient demographics – to in-line booklets made possible by the saddle-stitch finishing feature.