Direct Group Enhances Capabilities With Latest in Digital Printing Technology

Complementing the short-run and print-on-demand features, Direct Group also offers sophisticated Web-to-print marketing solutions. For example, a client company’s sales agents can access pre-approved marketing materials online and customize them for the field using an integrated lead generation program and executing small, targeted mailings quickly and efficiently. Through this feature, Direct Group clients with centralized marketing functions can provide support to large sales forces in the field while maintaining brand integrity and compliance. This capability also draws from resources at Direct Group’s Piscataway, N.J., database facility, which generates a variety of data, decision and delivery options for clients.