Direct Group — Masters of Messaging
TAKING DIRECT marketing to the next level is something the executive team at Swedesboro, NJ-based Direct Group knows a thing or two about. Last year, the fully integrated direct marketing solutions provider invested heavily in new equipment to leverage digital color printing technology for clients in both its direct mail and fulfillment areas.
Since its outset in 1995, Direct Group has transformed itself from a direct mail lettershop that offered only laser printing into a company that now implements and executes multi-channel communications. Today, it offers database management and analytics; e-messaging; personalized digital printing; response tracking; postal processing; mailing services; and fulfillment.
- People:
- Don McKenzie
Julie Greenbaum is a contributor to Printing Impressions.