Direct Group — Masters of Messaging

“We are continually looking for avenues where we can put a personal touch within the piece,” adds O’Brien. “DirectMatch was a homegrown process we created. We can now put down a clean-release card, Post-it note or label, and personalize it in-line in our laser room.”

To optimize customers’ campaigns by targeting people more effectively and building cleaner databases, the company formed a strategic alliance with CognitiveDATA Inc. As a result, Direct Group has gained stronger skill sets in modeling, analytics, geotargeting and response analysis, and can now build in-house marketing databases.