Direct Group — Masters of Messaging

The company has also added a strong competency around database management, as well as multi-channel campaigns that include e-mail, e-messaging, e-newsletters and personalized URL capabilities.

“We can now help our clients blend not only traditional, land-based communication with an effective e-strategy, but allow them to leverage the sequencing of communication to their audience,”
McKenzie points out. “We have become one of the few firms that can really leverage it, understand it and implement it on a daily basis.”