Direct Group — Masters of Messaging
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In April, Direct Group announced that it would unite its direct mail, digital printing and fulfillment operations—currently in two operating facilities—into one complex at its existing Swedesboro location to increase efficiencies and lower costs. McKenzie notes that the newly combined operation is the culmination of a multi-year growth strategy involving more than $30 million of investments in advanced equipment, software and strategic acquisitions. This includes the purchase of database marketing company Enterprise Marketing Solutions in 2007, which will remain in Piscataway, NJ.
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- Don McKenzie
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Julie Greenbaum
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Julie Greenbaum is a contributor to Printing Impressions.
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