Direct Group to Install Second Océ JetStream 2200 Digital Press

Because of these dynamics, response rates for transpromo marketing are high. According to Pellow, “Transpromo offers the benefits of significant postal and operational cost savings and the opportunity for improved response rates. It is time for marketers to leverage this incredibly valuable and cost-effective touchpoint to generate further dialogue with their customers.”

Chris Ryan, Direct Group Chief Operating Officer, said, “Transpromo marketing technology – along with increased digital printing capacity with the second Océ JetStream 2200 – are the logical next steps in the evolution of our significant investments in digital capabilities at both our fulfillment and direct mail facilities. By enabling our clients to add color and personalization to their mailings, these technologies help increase readership and response, and enhance campaign effectiveness during challenging economic times.”