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“Companies use this application to drive sales or motivate employees, and we are looking to grow that part of our business,” Richards says. “The hybrid printing model offered by the DI press and the HP-Indigo is ideal for these types of applications.”
One new product area for Victor is Conceal and Reveal scratch-off products, promotional items where the recipient scratches off a lottery-like ticket for a discount or some other prize.
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Cary Sherburne
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