Direct Mail--A Moving Target

In terms of the affect e-commerce will have on the market, he points out that there is a complementary relationship presently, with Internet companies using direct mail to drive customers to their sites.

Another concern for printers, he says, is the handful of emerging companies providing an electronic hub as a resource for the buying and selling of print. Mattran doesn't feel it will impact print volume but, rather, it could enhance the relationship between the print buyer and seller. Mattran points out that these sites are not just for business card print orders.