Direct Mail--A Moving Target

"Personalization and complex in-line finishing applications are the leading factors guiding the formats and marketing direction concerning direct mail," Gargano notes. "The combined resources of Quebecor World Direct positions us as the industry leader in this market segment with unparalleled capacity, capabilities and resources. Our plan is to build a platform that starts with creative design, manages and maintains a customer database, prints, personalizes and mails a complete package, and includes fulfillment at the back end."