Direct Mail--A Moving Target

Complexity. More complex products are increasingly desired by customers.

Personalization. The ongoing growth of personalization, high-resolution ink-jet imaging requires substantial investment for the printer.

Frick believes the market is on solid ground and will remain so for the foreseeable future. "Direct mail printing remains a sunrise, not a sunset, sector," he says. "The direct marketing and direct mail printing segment of the graphic arts industry will continue with a very healthy level of growth for the next three to five years."