Direct Mail--Enough Elbow Room, Growth?

Helen Zucchini, marketing director for Advance Direct, Boulder, CO, points out that 1998 brought an expansion of products and services for its customers.

Advance Direct enjoyed 35 percent growth in 1997 and to further growth, she says, the company felt it needed to add to its product mix.

"We wanted to offer our customers a total package solution," Zucchini says of the goal for 1998. "Now we can provide complete data processing services, a full lettershop, laser and ink-jet imaging technologies, in addition to our complete array of printing capabilities.