Direct Mail--Enough Elbow Room, Growth?
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"Even with the growth of digital direct marketing, there's still a strong demand for traditional, printed direct marketing," Zucchini points out.
"With the growth of the Internet, traditional direct mail is necessary to get someone to look at your Web site."
Zucchini is concerned about one issue that may still be a factor in 1999: public perception that direct mail is an invasion of privacy. She also notes the services that are available to have one's name removed from direct mailing lists.
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