Direct Mail--Enough Elbow Room, Growth?

Ron Marak, director of sales and marketing for GBF Graphics, in Skokie, IL, fears the direct mail printing arena has become crowded with new competitors, which has made for a fiercely-competitive environment. He expects the same conditions for the coming year.

"Direct marketers are going to continue to market on a one-to-one basis, reducing the amount of mailings they're going to require," he says. "And they're going to be looking for the highest response possible from the targeted mailings they're going to be doing."