Direct Mail--Enough Elbow Room, Growth?

"We get a lot of mixed messages from our major customers," McNamara points out. "Some businesses are doing very well; they will continue being bullish on the health of their businesses and investments, and in making their businesses stronger. For them, 1999 is business as usual. The businesses that are dependent upon their industry segments and diversity of their businesses overseas, are the ones that are experiencing some softness. Even so, we're very optimistic that the industry—marketing and promotional materials—will continue to be one of the fastest-growing print markets (in 1999)."