Direct Mail--Enough Elbow Room, Growth?

Competition, price erosion, reduced production cycles and faster response times, he adds, are the salient challenges printers are facing.

"We believe 1998 will prove to be a good year for Quebecor Direct in two key areas," Gargano points out. "First, our group has seen a significant increase in sales this year, which has solidified our position as a market leader. Secondly, we have made advances concerning our initiative to fully integrate the business units that make up the Quebecor Direct Group. Being a more fully integrated group will allow us to better serve our customers by accessing the many enormous capabilities of our entire network of facilities."