DIRECT MAIL HOLDINGS — Addressing Client Needs

Seberg says that extensive installed base of equipment makes it impractical for the organization to standardize its platform by using the same model machines in each location.

"We are trying to standardize the way we work, though. We can implement the same processes and procedures to get the work done," he contends. "We want to be able to move work around (between plants) to get jobs printed and mailed if necessary. Making that practical is a big challenge."