DIRECT MAIL HOLDINGS — Addressing Client Needs

The industry exec sees additional benefit in Kodak's pending acquisition of Creo. "The combination would provide the potential to create a platform that marries the offset mentality of plates to the flexibility of the digital world in a single workflow, over multiple locations," he says.

Seberg remarks that a big part of the motivation for acquiring the NexPress 2100s and Encad Novajets is to "learn what we can do with them to help our customers. We may roll them out to all of the production sites, and we may not. We don't quite know yet," he says.