DIRECT MAIL HOLDINGS — Addressing Client Needs

Not-for-profit organizations account for a major part of the organization's customer base, but it also does work for commercial enterprises, Rodewald points out. "Our target customer does regular mailings of anywhere from 10,000 to five million pieces," he says. "We generally don't do many mailings of less than 10,000 pieces, or the very large runs in the 10 million-plus range."