DIRECT MAIL HOLDINGS — Addressing Client Needs

Facility Goes Digital

Creative Print & Mailing is an exception, since it does a significantly greater volume of general commercial printing work, Rodewald says. That was one of the reasons it was selected to be the first subsidiary to install a NexPress 2100 color press.

Seberg sees all-digital, four-color printing capabilities enabling the organization to achieve production efficiencies for certain short-run work while also opening up new markets for targeted mailers, particularly on the commercial side. He says the company is still learning how it can effectively employ the technology. Whether or not it makes sense for the organization to start targeting smaller direct mail runs is an example of the types of questions still to be answered.