DIRECT MAIL HOLDINGS — Addressing Client Needs

Going forward, Seberg sees Direct Mail Holdings' role as making sure to maintain optimum mailing standards while exploiting the potential of print (offset and digital) to make every piece as enticing as it can be to improve response rates. "We need to continually make sure that every mail piece is really targeting and getting to that end customer in a way that will make him/her respond to it," he says.