DIRECT MAIL HOLDINGS — Addressing Client Needs

Even though the projects it currently produces typically have lead times ranging from 10 to 25 days, Seberg believes shortening job turnaround still represents a critical opportunity to gain competitive advantage.

"We're striving to take all the unnecessary time out of our production equation to give customers the best possible delivery process," he explains. "If we use time well, we can create a barrier to entry for outside—even offshore—forces competing against us and continue to gain customer and/or market share. That's part of our business strategy of establishing multiple production sites and exploiting the latest technology."