DIRECT MAIL HOLDINGS — Addressing Client Needs

Direct Mail Holdings serves as an organizational umbrella for the subsidiaries, but management has no plans to fold them into one brand. "We believe each one of those companies has uniqueness of product, location and market segment, so the individual branding is important," Seberg says.

"A lot of pride has been built up in those names over the years," adds John Rodewald, executive vice president. "We don't see the need to make a change."