Direct Mail Increases Response Rates by 25%

Result: Minimum of 25% Average Lift in Transactions

The control package with the personalized URL won every month, hands down. The client experienced a visit rate of 0.2% to 0.4%, with an average personalized URL visit rate of 0.3%. The client also experienced a lift variance ranging from 20% to 30%, with an average lift in completed transactions of 25%+. Impressive, indeed!