Direct Mail Increases Response Rates by 25%
The Tactic Behind the Results
Personalized URLs can capture additional warm leads in addition to your current mail/lead generation efforts. The MindFire Technology solution with a robust reporting process it allowed the financial institution to see not only those that responded to the campaign, but also those that just looked at the website and were warm leads. The reporting allowed the client to retarget those warm leads with SMS and call center follow-up to increase response rates and ultimately transactions.
In today’s marketplace, an integrated direct marketing campaign starts with direct mail and utilizes the internet and telephone for a total solution. The old model of direct mail-to-phone response has morphed into direct mail-to-Internet scenarios. But the same challenge exists: How do I maximize my ROI?
MindFire’s personalized URL lead conversion system does six powerful things:
