Direct Mail Increases Response Rates by 25%
- Personalize your campaign. Statistics prove that a prospect is much more likely to respond to a direct mailer when the proposition is directed to them personally. A personalized URL does that, and directs readers to a personalized website (e.g., JoeSmith.companyname.com).
- Motivate a direct mail response. By using personalized URLs, you can improve your direct mail-to-Internet response by as much as 40%. Most people are more willing to give you information when they receive a reward for their time. Personalized URLs are explicitly designed for that purpose, and make it easier for respondents since the information is all pre-populated.
- Enable real-time reporting is key. With personalized URLs, everything the respondent does is tracked, enabling your clients to see responses broken down by list mail, week template, teaser, envelope, and demographics. That means you (and they) know exactly who is responding and what they are doing. This valuable intelligence leads to retargeting and better conversions.
- Enjoy easy-to-use analytics. We deliver comprehensive direct mail analytics that tell you the exact delivery and response status of each mailer you send. All of it boiled down into useful metrics that help pinpoint precisely what works and what doesn’t. You’ll enjoy world-class data at your fingertips — and it’s all supported by our concierge service. We will do all the work for you.
- Survey your lead responses. Traditionally, a telemarketer would conduct a short survey to qualify the lead. Now with the Internet as a direct mail campaign tool, you can use online surveys to capture and qualify your leads.
- Quantify your results. The program provides you with a comprehensive tracking report, which allows you to continuously tailor your campaign to maximize your campaign’s ROI.
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