Direct Mail Market -- Market Share from Another Medium?

By Erik Cagle

Senior Editor

Issues abound for the direct marketing printer, and some of the high impact ones involve the federal government. Given this, there is but one absolute: don't expect hard and fast resolutions anytime soon.

One topic centers on postal reform for the United States Postal Service (USPS); another deals with the possible redirection of marketing efforts from customers who may no longer believe that telemarketing is a viable answer in light of the federal Do-Not-Call (DNC) Registry.