Direct Mail Market -- Market Share from Another Medium?

Among the initiatives undertaken by RR Donnelley include re-engineering its sales force, enhancing its marketing efforts and investing in new technology. "We identified specific customer segments and began utilizing direct mail to communicate with our targeted customers on a regular basis," Stratman notes. "Additionally, we are upgrading our sales force by hiring and training new sales reps. We have also expanded our production capabilities to more effectively meet our customers' changing direct mail needs."