Direct Mail Market -- Market Share from Another Medium?

In the short term, marketers will be re-evaluating their marketing mix and turning to direct mail in light of the DNC Registry, according to Stratman. Over the next year, that could translate to an increase of 10 percent, contingent upon economic conditions, driving 2004 marketing budget spending.

"As a leading direct mail printer, we are well prepared to handle the needs of the marketplace," Stratman says. "Through continuous improvement, our manufacturing team is committed to getting direct mail campaigns right the first time."