Direct Mail Market -- Market Share from Another Medium?

Solid Contributors

Jim Andersen, president and CEO of The Instant Web Companies (IWCO), points to solid direct mail performances in the financial services, insurance and travel markets as augmenting his company's solid 2003 performance. Financial services companies pushed their credit card programs with low annual percentage rate and balance transfer offers. Travel companies were battling each other to see who could provide better deals, and insurance companies have been fixating on the baby boomer generation.