Direct Mail Market -- Market Share from Another Medium?
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Many large mailers, including RR Donnelley, have been advocates of modernization for the USPS, which hasn't seen real changes since the last commission in 1968 that produced current standards two years later.
Another specific area of interest for those printers who market via the mail system is the Federal Trade Commission's (FTC) Do-Not-Call Registry. According to the Direct Marketing Association (DMA), 54.3 million telephone numbers have been registered by American consumers. As of November 5, nearly 63,000 complaints have been registered against telemarketers by consumers on the list, the DMA reports.
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