Direct Mail Market -- Market Share from Another Medium?

It's safe to say that 2004 could end up being even more intriguing than 2003.

"Overall, 2003 was much stronger than 2002," states Michael Murphy, president of Japs-Olson. "The first part of the year was volatile and we saw extreme highs and lows in weekly mail volume. In the second half of the year, conditions have stabilized and we see an overall strengthening in all direct mail segments. The economic indicators are positive and our clients are showing more confidence in the economy through an increase in volume. Customers in every market segment are optimistic about 2004."