Direct Mail Market -- Market Share from Another Medium?

Murphy notes that Japs-Olson stimulated growth, in part, by offering more sophisticated and targeted personalization and messages. Improved productivity initiatives, he notes, allowed the company to produce more cost-effective products and provide reduced turnaround schedules.

In regards to the DNC issue, Murphy believes "there will be an impact on the media mix of advertising and marketing, but it is uncertain as yet how beneficial that will be to print marketing."