Direct Mail with Mobile Features Is Changing Holiday Shopping

WASHINGTON, DC—Dec. 10, 2012—Direct mail remains a medium of choice for holiday shoppers and marketers alike. And enhanced with mobile and Web technologies, such as Quick-Response (QR) codes, personalized URLs and augmented reality, it’s engaging consumers like never before.

“Long lauded for its ability to provide consumers with personalized and tangible information about products, promotions and sales, today’s direct mail, combined with Web technologies and smartphone apps, is offering holiday shoppers a media-rich experience that connects with them on a deeper, more personal level,” according to Gary Reblin, vice president, Domestic Products, U.S. Postal Service.