Direct Mail with Mobile Features Is Changing Holiday Shopping

“People love the idea of being able to demo a product before they make a purchase, and now they don’t have to leave home to do it,” continued Reblin.

Circulars and catalogs always have motivated customers to get to the store, and now they are driving consumers online to make purchases. According to Reblin, an increasing number of mobile-enabled circulars and catalogs will be the launching point for many holiday purchases this season.