Direct Mail with Mobile Features Is Changing Holiday Shopping

“More and more retailers are creating mobile-optimized sites for their direct mail campaigns to allow their customers to shop whenever and wherever they are,” he said.

Direct mail also can do double duty. Retailers now are incorporating digital coupons—which can be saved on a mobile device—into their hard copy mail. If a consumer prefers to visit a brick and mortar location to purchase a product and realizes on the way that a coupon was left at home, there’s no need to turn around; a digital coupon can be downloaded from the mail when it’s received.