Direct Mail with Mobile Features Is Changing Holiday Shopping

“As more and more consumers become aware of mobile technologies, use will grow and shopping from a catalog and a smartphone will become as commonplace as driving to a store is today,” said Reblin.

“Although consumers are becoming familiar with this technology, one thing I still recommend to retailers is to devote some of their direct mail real estate to consumer tips on downloading apps and barcode readers,” he added. “Customers will appreciate the information, and the effort will help build brand loyalty.”