Direct Mail Outlook -- Getting Personal

The fully integrated value proposition was started in 2000 and is paying greater dividends with each passing year. "(Clients) see tangible value in our integrated direct mail platform," Andersen says. "Our mantra is making customers more successful. The blocking and tackling done in 2000—the heavy lifting, repositioning the company, re-articulating our value proposition, and re-arranging the building blocks from a structural, organizational and process enhancement side internally—allowed us to reposition the company and prepare for the integrated direct mail platform.