Direct Mail Outlook -- Getting Personal

IWCO enjoyed solid performances from industries of what Andersen termed "loyalty" programs—financial services and retail. He credits the integrated solution with showing growth in that area, as well as being an inhibitor to the erosion that certain markets are seeing.

The company spent $7 million on new equipment in 2002, which provided some refinement in improved technology and processes—primarily on the personalization and printing platforms. Its postal stream managing tool, IWCO P.O.S.T (Postal Optimization Strategy and Technologies), is a strategic and technological initiative that allows IWCO to optimize to the five-digit level in the mail stream.